Have you ever seen a product featured on Instagram and tapped the product to learn more, only to realize that the link takes you to another product that you were not interested in? Frustrating right?!! By now, most companies understand that the buying process on social media should be simple, easy, user-friendly, and seamless. Consumers should be able to make a purchase from your social media sites in just one click.
Facebook and Instagram now offer online stores that integrate with your e-commerce website to make the buying process easier for the consumer. For example, on Instagram you can tag products from your online catalog and when customers click the tagged photos, it automatically takes them to your business page or website to make a purchase or to learn more. If your company offers a product line, it’s best to create an online store on Facebook and Instagram to help increase sales.
Mitzee Mandocdoc is a social media blogger for Avant Garde Digital Media.